Both revolve around the same idea: letting people contribute to one shared gift. They still differ on points that matter for your choice.
What is Kudoboard
Kudoboard is an American platform where you create a digital board and invite others to add messages, photos and gifs. It first became popular in the business world, for colleague farewells, anniversaries and team appreciation. Besides one-off boards for consumers (for example a birthday or memorial), Kudoboard also has a full business offering with integrations for Slack and Microsoft Teams.
What is Wens on Web
Wens on Web is a Belgian platform for collecting wishes, photos and video messages around specific life moments: a birthday, wedding, retirement, baby shower, world trip or memorial. The platform works entirely in Dutch and is built around the emotion of the moment itself, not around a generic “board” that fits everything.
The differences at a glance
Language and local familiarity
Kudoboard is English-language and set up internationally. If you want to ask Belgian family, friends or colleagues to contribute, you either have to create a Dutch-language experience yourself or settle for a translated interface. Wens on Web has been built in Dutch from the start, which lowers the bar for grandparents or less digitally confident contributors, for example.
Built around the moment itself
Kudoboard uses one generic board format that you fill in according to the occasion. Wens on Web starts from the moment: the structure, sample texts and suggestions are tailored to what fits a wedding, a retirement or a farewell, instead of one blank template for everything.
Pricing model
Kudoboard sells separate boards per use, with prices that rise depending on the type: a simple board costs a few euros, a board for a memorial or anniversary more. There is also a separate business subscription per user per month for companies that use the platform structurally for employee recognition. Wens on Web works with a freemium model: a free starting option, plus Basic and Premium packages, without having to pay again per board for every new moment.
Audience
Kudoboard focuses strongly on the business market: HR teams, companies and organisations that want to thank or celebrate employees. Consumer use exists, but it is a second track beside the core business. Wens on Web starts from private individuals: family and friends who want to make a gift together, with a growing offering for local authorities that want to appreciate residents or volunteers.
When to choose Kudoboard
Kudoboard is a strong choice when your platform is already international or English-oriented, when you need integrations with Slack or Microsoft Teams, or when your organisation wants to build employee recognition into existing workplace tools at scale and on a structural basis.
When to choose Wens on Web
Wens on Web fits better when you want to work in Dutch, when not all contributors are equally digitally confident, or when you want an experience that feels like a gift for a specific moment rather than a generic company board. For Belgian associations, schools or local authorities, Wens on Web is also closer to the local context.
Frequently asked questions
Can I just use Kudoboard in Dutch?
Kudoboard’s interface is in English. You can add Dutch messages and texts on a board yourself, but the surrounding platform remains English.
Is Wens on Web also suitable for companies?
Wens on Web is first and foremost built for private moments, with a growing offering towards local authorities. For large-scale, structural use inside companies with integrations into existing tools, Kudoboard is currently more fully equipped.
What does a board or wish page cost on average?
With Kudoboard you pay per board, with prices that rise depending on the type of board. With Wens on Web you choose a package — free, Basic or Premium — so you do not have to pay again for every new moment.



